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on Fins, Grips & Leashes Within Australia
THE HISTORY OF ...LOST
No advertising firm was hired to design the LOST logo.
Lost began in 1985 when Matt Biolos and a bunch of school friends were into snowboarding at Mt. Baldy, skateboarding at the Pipeline in Upland, and surfing in Dana Point. They weren't too worried about winning this football game or that contest. They were "team lost". Thus the name ...lost scribbled on books, t-shirts, benches, tables and eventually clothing.
Matt Biolos began sanding surfboards at Surfglas and Herbie Fletcher Surf Shop fresh out of high school in 1987. He made his first surfboard at this time and called it a Ratz Ass like in I dont give a ...... His second surfboard was labeled mayhem- obviously not taking things very seriously. (Mayhem Ordinance was Matt's high school music band). This name "Mayhem", for better or for worse, stuck. Matt shaped 20 boards the first year. Not too many people were ordering boards from Matt yet, so to make money he continued to sand surfboards and began to paint designs on them along with a handwritten LOST wherever he could. Surfers like Christian Fletcher and Matt Archbold were getting Biolos paint jobs. By working in an environment with master shapers (Timmy Patterson, Jim Fuller, Terry Senate, Randy Sleigh to name a few) and good surfers, he was able to develop as a shaper.