7S has taken it's place as one of the worlds most successful brands. With a solid offering of clean shapes that work in a wide variety of conditions, it's no surprise. In 2010 the new models sold out in both hemispheres, we charged ahead and built in all of the upgrades from feedback given around the world without compromising the value you expect from 7S. We have increased the durability of the polyester boards without adding weight and improved the finish. We've increased the performance of the X-2 epoxy line by making them lighter with compromising on strength. We've added both travel shapes and a high performance SUP shape to line as well. 7S has become a brand based on quality and innovation.There is more where this came from between our protoype and testing program along with the input from the global development team.